Melbourne’s most adventurous tailors The Spectre Collection & ByHim, have come together to combine their creative influences.
In a period where many brands have tamed their creative flare in fear of polarising opinions, this innovative group will put their collective entrepreneurial minds together to take on the fashion world.
For The Spectre Collection, they entered the retail industry with the aim of being unique, innovative and inclusive. The Spectre team navigated the market to create a vibrant unique value proposition challenging the daily navy hues.
“At Spectre, we have a distinct passion for pushing boundaries. Whilst we are happy with our success and awareness in the market, we are actively following and pursuing avenues to push the boundaries of colour and contrast.
One local label we noticed in particular had taken our love of colour to the next level was By Him and its founder and model Shayne Tino.
When we reached out to Shayne to share ideas on how to continue to innovate, we soon realised our values and brands had a lot in common, with potential for more appeal and strength under one banner.”
says Benjamin Smarrelli.
When Shayne Tino started ByHim in 2018, he had a vision, a vision to create and capture a diverse and daring audience searching for an injection of attitude and personality into daily style.
“With fashion and suiting in the market today, I feel like each brand has a perception and image set in stone. I’m a rule breaker by nature, particularly with my style and I mix and match pieces most people wouldn’t and I wanted to re ect that edge in my tailoring.
BY HIM has a really modern, underground take on suits and my goal is to break traditional tailoring barriers.”says Shayne Tino.
Combining Spectres customer obsessed framework with Shayne’s creative direction and vision, this team will be a strong player in the fashion world offering design autonomy to Men & Women of all tastes, shapes and styles.
From September 6th, the Spectre showroom in the heart of Melbourne will open it’s doors as ByHim offering the Melbourne market the convenience of a CBD location with international runway fashion inspired tailoring and fit under the ByHim brand.